Backbone4Media is a software solution from a Swedish based innovative software company situated in Stockholm, Sweden. We were founded in 1989 and started out as a CRM supplier for the media industry in Scandinavia. During the years we have evolved and are now supplying one of the best order management systems with attached CRM for the online media industry on a global market.
We currently employ many talented and creative people and we are rapidly growing our workforce. Our staff in Stockholm is mainly working with product development, sales coordination, second- or third level service and support. Direct sales are mainly done by strategic partners in Europe and USA.
Today's solution towards the online media industry is based upon a solid knowledge of the media landscape in general and online media in particular. As of today we have around a hundred customers running our system. The customer scope ranges from aggressive global online media publishers to midrange affiliating advertising networks. On our customer list there are more and more “old school” media publishers popping up. Obviously they recognize our system as a fast track to the new lucrative online media market as of today representing approximately 20% of the global total advertising market.
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