Client Cases

These two client cases represents how Backbone4Media's dynamic and easy integrated system is used. The common nominators for both clients are Backbone4Media's mission critical importance in conjunction with major business success.

Bink

The international media group Bonnier's new sales and engineering company in web media. Bink's goal is to streamline and maximize the sales of digital ads. Among Bink's customers are well-known Scandinavian news sites like DN.SE, EXPRESSEN.SE, DI.SE and Bonnier Magazines. They all run their business on the Backbone4Media platform as a vital part of the Bink's business offer.

Bink is very pleased with the results of the Backbone4Media implementations and are now gradually proceeding to hock up more brands in the Bonnier sphere. To quote the CEO of Bink Martin Arend “The Backbone4Media platform has really helped us to get our business going. The Backbone4Media platform has in a short while become an important part our solution in managing our customers online ad sale”.

Through the use of Backbone4Media all Bink's customers get support for the entire process from the first lead to the billing of the campaign carried out with minimal administration and increased control on prices, discounts, availability etc.

Hence, by using Backbone4Media the entire organization share the same view and can thereby process more orders with higher accuracy, throughput, overview and better margins.

Visit: www.bink.se

Adsolutions

Adsolutions is a Dutch based company specializing in advertising technology and solutions. Adsolutions has been reselling and developing order management and advertising solutions for online Media for a couple of years.

In 2008 they took a strategic decision to sign up as a partner of Backbone and to resell the Backbone4Media platform. “We had for quite some time been looking for a suitable system that could match the challenges offered by today's online media processes. When we got together with Backbone4media I knew right away we could tackle these challenges. Bacbone4Media offers a flexible front-end solution and in combination with the Adsolutions Adapter the link to the online media industry. A match made in heaven! ” states the CEO of Adsolutions Maarten Vrijens.

The excellence and benefit of the Adsolutions Adapter is a seamless integration with mainstream ad servers like Adtech IQ, Microsoft's Atlas Admanager, Open Adstream and OpenX among others.

All in all: the Backbone4Media platform combined with the Adsolutions adapter provides a world leading solution for order management for online ad sales. Today Backbone and Adsolutions have a solid partnership and offer the combined product to media houses and publishers all over the globe.

Visit: www.adsolutions.nl