The Backbone4Media Solution

Modules for Online Media Sales

Our solution contains the following modules for online media sales workflow.

Customer Relationship Management (Lead & Prospecting)
Product Management (Create and maintain you product portfolio)
Price Management (Create and maintain prizes on product portfolio)
Order Management (Pre-defined work flows for Quote, Order and Change together with automatically generated PDF templates)
Campaign Management (Creative & Trafficking)
Inventory Management
Invoicing (Automatic export to Billing Systems)
Marketing (Reuse you sales information for marketing purpose)
Reporting (Analyzing)

Administration between all departments (sales, operations, finance) is huge which making business not scalable
Sales department don't know what they can sell and for what cost
Sales don't have an overview on their running campaigns and how they're doing
The business is to person dependent meaning that business critical information is not out in public internally
Customers get different information depending who they talk to internally about prices, availability etc.
Customers receives quotes and insertion orders looking totally different depending on who sends it out
Changes of a running campaign gets lost due to bad structure and no defined processes equals money lost
Management get to know information to late giving them no chance to support the on-going business in an efficient way
Finance don't get correct information about what should be invoiced and when

Help customers connect sales, operations/traffic and financial processes in ONE system
The system keep track of the whole digital media lifecycle
Minimizes administration and maximizing sales focus
Helps maximizing yield through automated sales- and traffic control of running campaigns
Flexible and very power full inventory management
Seamless integration to all major Ad servers
Guarantees that all information coming out of the company has the same graphic profile and looks professional
Price lists and discount rates are always up to date and in ONE system
Easy to implement and easy to learn for end users

Let sales achieve more with less manual input
Bring sales, traffic, finance and management together in ONE system
Earn more money through full inventory control
Seamless integration to all major Adservers
Run the system Hosted or Enterprised
Predefined and controlled way of managing changes in running campaigns both from a traffic, sales and finance perspective
Manage multiple price lists in different currencies within ONE system

Our system connects to all major ad servers e.g.:

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